Google is one of the largest companies in the world. In 2015, the company restructured, and Google became a subsidiary of the new parent company, Alphabet. Despite the change, Google is still a powerhouse brand and matches worldwide conglomerates like Amazon and Alibaba stride for stride in revenue. The company is so successful that Webster’s dictionary added the word “Google” as a verb for searching on the internet. No one “Alphabets” something to find it on the internet. Google goes much further than a search query and an email domain. The company put together a suite of products for businesses to complement Gmail known as the G Suite. Powered by Google’s cloud service, Google Cloud, G Suite features tools for word processing, spreadsheets, presentations, document storage, and much more. Each tool is easy to use, connects through your Google account, and has an accompanying app so you can go mobile. Even using two of the tools in tandem can have a large impact on your business needs. Companies from small businesses to the Fortune 500 take advantage of the G Suite to improve communication and productivity. It gives small businesses the kind of automation tools normally unavailable for as low as $6/mo.
Where G Suite Gets It Right
The G Suite is loaded with tools. Gmail is the most popular email domain on the planet, making creating a Google account almost a necessity these days. The Docs and Sheets apps serve as an online substitute for Microsoft Office’s Word and Excel. Everything operates in Google Cloud which users can access partly through their own Google Drive. Google Slides, Forms, Apps, and Sites pile onto an already robust system for a fully collaborative experience for your business. G Suite doesn’t stop with operational tools. Google also incorporates several communication apps and makes email communication customizable and efficient. Businesses can create customized email domains to personalize email addresses to their business while still using the Google Cloud. For instant messaging, Google Hangouts Chat and Meet let you and your team communicate easily at any time.
This all adds up to one of the best automation systems available for any size business. You can create a shared drive for everyone to contribute, so any shared documents or files can be edited, optimized, and updated to the entire team without even hitting the save button. Teams can sync calendars and schedule meetings on Hangouts, so everyone is on the same page at all times. Companies like McClatchy, a digital-first media enterprise, have used G Suite to connect their teams and produce content on time. Founded in 1857, McClatchy is a pioneer in adapting to a changing media landscape. They found that trying to hit deadlines with several reporters spread across the country was incredibly difficult, so they turned to the G Suite. Writers and editors could now collaborate in real-time to produce articles and stories much faster. Team conferences on Hangouts cut down the costs of travel and other communication expenses. Everyone in the company can add, remove, and update tasks within a shared Sheets document meaning there is less confusion in day-to-day operations. All of these benefits are instant, and McClatchy is still growing into the full power of the G Suite tools. Those tools allowed them to consolidate their technical needs from several programs to just one.
Where G Suite Could Use Some Work
G Suite is information overload. The tools are among the best online resources for businesses, but there are so many of them, it’s difficult to know where to start. Google has great breakdowns for each app, but they’re a little difficult to find without, well, Googling them. The main tools like Gmail, Calendars, and the Drive are fairly self-explanatory, but diving into things like the App Maker and Jamboard require a little help. With all the tools available, it can also be difficult to know what you need and what you don’t. Jamboard sounds like something you don’t need until you realize your creative department can use it to brainstorm on a digital whiteboard to produce faster, better results. But how would you know that without really digging into the software? Permissions and document sharing can also be somewhat confusing if you’re not familiar with the product. Sharing a document doesn’t mean the entire team has access or even that anyone can edit or make comments. In short, the tools can take a little bit of onboarding time.
Overall Summary of G Suite
The Suite is one of the most popular business solutions for a reason. It’s powerful, versatile, and for the most part, easy to use. The pros far outweigh the cons for every size business and going through an onboarding period to make sure everyone understands the tools is worth every second. The organizational and collaborative tools it offers are nearly impossible to find in any other single product. While it can feel like overload sometimes, once you and your team master the ins and outs of G Suite, you’ll be able to operate more efficiently than ever. Google became an online giant because they’re able to innovate and bring useful tools. G Suite is just another invaluable product of that innovation.
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