It’s the most wonderful time of the year. Over ninety million shoppers will spend an average of $1,007.24 between for Black Friday between Thanksgiving Day and the Sunday after shopping for the holidays. Black Friday has become a sport, and it is up to the businesses to use and execute the best strategies to win the game. Instead of trying to compete with large online retailers, try using these marketing strategies to maximize your earning potential for your e-Commerce site.
Create A Contest for Black Friday Weekend
You have the world at your fingertips via the internet and social media. Online shopping has increased drastically over the last decade and will only continue to rise. Why stand in line all night in the cold for a deal, when you can log on, drink hot cocoa, and discover even better bargains?
Your customers want convenience, and they like being social. Capitalize on that.
Create a social media contest and have customers provide information in exchange for a chance to win. Entries advertise your brand and help you build a contact list for future engagement. Gleam is a great platform that can assist you in driving engagement for your contests. Users receive additional entries for sharing across platforms for greater chances at winning the prize. You gain new potential customers, and your entrants get a chance to win.
Get Festive and Gamified
People show their holiday spirit with elaborate decorations, happy music, and a cheery outlook on life. Make your website more festive to match that feeling. Make sure your colors are bright and cheerful while still speaking to your brand identity. Use holiday decorations in banners and social posts to align with the season.
Take things one step further with a gamified holiday experience. Create a scavenger hunt on your website that entices visitors to hunt different pages for information. Hide content in your pages for them to find and have them submit a survey with their answers using SurveyMonkey. Visitors will spend more time on your site for a prize, like a coupon for free shipping or 10% off their purchase. Make it fun.
Small Business Saturday
Cross promotion of products is a great way to tap into new audiences and share your influence with others. Partner with complementary brands and focus your efforts on the common goal, attracting shoppers. Plan a joint shopping event by creating a landing page that influences customers to buy from both sites and split the cost of the advertisement campaign. The more businesses participating, the more tempting the promotion will be for shoppers.
Find local brands to partner with using the Shop Small Map by Amerian Express. Small Business Saturday is a movement to showcase small business shopping for the Black Friday weekend. American Express offers badges and flyers to help you promote Small Business Saturday on social media as well as partner with your local community to get the word out. You don’t have to have a storefront to get involved. Reach out and partner.
How we can help
Managing your marketing during the busy season is challenging. Enjoy your customers and leave the heavy lifting to us. We can set up your gamified experience and manage your social media to boost your sales for the holidays. Interested? Schedule a free consultation to get started.